Philip De Wulf is a licensed psychologist from the University of Ghent (Belgium) with a track record of more than 20 years in consulting blue chip companies such as Vodafone, FrieslandCampina, Sara Lee, Heineken, P&G, Coca Cola , Port of Antwerp and many more on global marketing and innovation strategy. He is also a Lecturer and Guest Lecturer at the University of Antwerp, Ghent, Maastricht and Illinois. His core belief is ‘design is the key to do good, do well and do better’.
Before joining Yellow Window he spent 2 years as a change agent in the top 40 senior leadership team of Almarai, the world’s biggest vertically integrated food company and nr 33 on the Forbes Global Most Innovative Companies list. As Strategy Partner in Yellow Window he supports clients and designers in product and service design by enhancing their organsation’s dynamic capabilities of sensing (needs), shaping (portfolios) and seising (opportunities).
Maxime Szyf has been a designer since his childhood. After product development studies in Antwerp, he worked at Samsonite Europe (Oudenaarde) and Verhaert (industrial design in Antwerp) before starting his own office in 1998. As a Creative Partner at Yellow Window design, he works on products and services in various categories with DESIGN THINKING as core expertise and where the user is central. He combines observation and co-creation, analysis and creativity to guarantee sustainable and measurable ROI (return-on-innovation) for the challenges of a changing world.
Philippe Kern is the Founder and Managing Director of KEA. Based in Brussels since 1999, KEA is Europe’s leading consultancy and research center on culture and creative industries. KEA has an office in Shenzhen (China) since 2012. Philippe has 30 years of experience in the world of culture, creative industries, public affairs and legal advice. He has led a range of research and strategy programs at European level, notably for the European Commission and the European Parliament, the Council of Europe and WIPO. Philippe was the former Director of Public and Legal Affairs of PolyGram (now Universal) and head of the IFPI Brussels office. He graduated in law from the universities of Strasbourg and Paris as well as the College of Europe in Bruges.
