Philip De Wulf is a licensed psychologist from the University of Ghent (Belgium) with a track record of more than 20 years in consulting blue chip companies such as Vodafone, FrieslandCampina, Sara Lee, Heineken, P&G, Coca Cola , Port of Antwerp and many more on global marketing and innovation strategy. He is also a Lecturer and Guest Lecturer at the University of Antwerp, Ghent, Maastricht and Illinois. His core belief is ‘design is the key to do good, do well and do better’.
Before joining Yellow Window he spent 2 years as a change agent in the top 40 senior leadership team of Almarai, the world’s biggest vertically integrated food company and nr 33 on the Forbes Global Most Innovative Companies list. As Strategy Partner in Yellow Window he supports clients and designers in product and service design by enhancing their organsation’s dynamic capabilities of sensing (needs), shaping (portfolios) and seising (opportunities).