Guy Parsonage (Moderator)

Partner, PwC Experience Centre (Hong Kong)

Guy Parsonage is Partner & Leader of the PwC Experience Centre where he is responsible for driving digital transformation and innovation for global brands in and out of Greater China.  With a remarkable record in agency leadership, strategic marketing and iconic experience design, he is an industry pioneer.  Guy is a highly experienced marketer and passionate culture-builder, who brings the best out of all of those around him.


Led a major rebranding and digital re-engineering of a global chain of hotels


Led an external marketing and communications audit, strategic planning and brand architecture


A wealth of experience in internal and external engagements through brand experience and change program


Lead of multiple on-going projects including internal engagement, brand campaigns, digital and social media strategies and executions

Chair of The Media and Marketing Network of AustCham
March 2018 – Present

The Marketing Society Asia

January 2015 – Present
Current Board member and previous Chair of the Marketing Society

Jack Morton Worldwide

June 2003 – May 2013
SVP, Managing Director in Hong Kong and Sydney, Australia



Forum 3 – Public Sector Innovation

14 JUN Thursday

9:15 am - 1:00 pm

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