A veteran design professional with more than 25 years’ experience, Alexander owned and led award-winning multi-disciplinary design consultancies, working with international clients in the transportation, military, healthcare, security, hospitality, wellness, food and beverage and retail industries. The projects range from strategy and conceptualization for value creation, all the way through to production optimisation and project management. Today, it is unlikely for anyone out and about in Singapore not to encounter something designed by Alexander.
In 2011, he went on to head the Design Excellence Centre at the Institute of Technical Education College Central, where he refined the Design Thinking curriculum and developed Continuing Education Training Workshops for adult learners. Since 2012, more than 2,500 adult and student learners have been trained by Alexander.
In his current role at the Public Service Division’s Innovation Lab, Alexander advocates for human-centric, collaborative and experimental mindsets in the design of government policies and services. He is applying his skills and experience to build capabilities and capacity in design-led public sector innovation. From 2015, Alexander experimented with blending principles from Design Thinking, Behavioural Insights, Data Science, Business Process Re-engineering and Organisational Development into Public Service Innovation. The method gained traction after a few successful projects, and has evolved into a framework to guide the innovation process in the Singapore Public Service.