This full-day workshop clearly outlines the critical aspects of analysing cultural data and making findings actionable. Sessions are a combination of lecture presentations and interactive exercises that expand thinking. We cover the commercial application of semiotics and cultural anthropology and place this in the context of developing innovation platforms. Concepts of design thinking and systems thinking are covered. The lectures will cover strategic methods of research and analysis and place them into the context of real case studies. Examples from scenarioDNA’s recent analysis of the Food & Beverage category and Beauty category will contextualise concepts. Analysis of retail and hospitality will also be covered.
Format: Lectures, Group Exercises, Case Sharing
Max Capacity: 24 people
1. Lunch not included
2. Tickets on a first-come first-served basis